125th Anniversary Faculty Tour
George Day
Geoffrey T. Boisi Professor; Professor of Marketing
George Day is a leading expert on competitive marketing strategies, especially for emerging and innovative technologies. He specializes in new product development, as well as strategic planning, surviving shake-outs and building market-driven organizations. The winner of the American Marketing Association's prestigious Irwin Distinguished Marketing Educator Award in 2003, he is currently the director of Wharton's Emerging Technologies Management Research Program and co-director of Wharton's Mack Center for Technological Innovation.To read Professor Day's full profile, click here.
In his own words…
"Emerging technologies signal their arrival long before they bloom into full-fledged commercial successes. This means looking past the disappointing results, limited functionality and modest initial applications to anticipate the possibilities. The future of the music business may not be defined by the major entertainment companies as much as by the students in the college dorms downloading MP3 files."
Read about George Day's research in Knowledge@Wharton:
- Managing Brands in Global Markets: One Size Doesn't Fit All
- The H-P Compaq Merger Two Years Out: Still Waiting for the Upside
- Getting Close to the Customer: Quantitative vs. Qualitative Approaches
- Biosciences: High Risk, High Reward, and the Potential for "Real Chaos"
- Which Customers Are Worth Keeping and Which Ones Aren't? Managerial Uses of CLV